Total Family Eye Care the first To Sell Breakthrough emPower! Electronic Eyeglasses to Patients

For Immediate Release

Contact:         Matthew J Howie OD                                                             

        Total Family Eye Care                                       


Total Family Eye Care the first To Sell Breakthrough emPower! Electronic Eyeglasses to Patients in Des Moines Metro Area

Practice among first in the world to introduce revolutionary eye care technology

Grimes, IA   11.12.2011 --   Total Family Eye Care, a cutting edge optometric practice serving the metro community, today announced that it will carry PixelOptics’ revolutionary emPower! eyeglasses, the world's first and only electronic focusing prescription eyewear. emPower! will be available to patients starting after Thanksgiving at a price of approximately $1260.00 per complete set, including frames, lenses, coatings, charger and all electronics.

Similar to today’s consumer electronics, emPower! eyeglasses features include: a microchip, composite lenses with a thin transparent LCD-like layer, miniature rechargeable batteries, and a micro-machine accelerometer to detect tilt. The microchip, micro-accelerometer, and miniature batteries are hidden inside the temples of the eyeglass frames.  The transparent liquid crystal layer in each lens is able to electronically activate the reading portion when the wearer needs it. Turning the reading portion on or off happens virtually instantaneously.  There are no visible moving parts or noises. Wearers can operate the glasses in three different modes: manual on, automatic and manual off.  emPower! eyeglasses look and feel like designer eyeglasses. They are shock resistant and waterproof. One charge of the battery allows for two to three days of operation. 

Experts believe emPower! will become the choice for the tens of millions of consumers that suffer from presbyopia, the diminished ability to focus on near objects that affects many starting around the age of 40. Unlike the typical corrective lenses, emPower! eyeglasses provide a wider field of view, less distortion and alleviate common side effects associated with progressive lenses and bifocals used to address presbyopia.

 “As an eye care professional, I see patients every day who have long suffered from presbyopia and continue to struggle with bifocals and progressive lenses,” said Dr. Howie, owner of Total Family Eye Care. “I’m thrilled to be the first optometrists in the Metro to offer my patients this fashionable, breakthrough eye care technology that will undoubtedly change the way they think and feel about their eyeglasses and improve their daily lives.”

“Thanks to recent advances in consumer micro-electronics, emPower! reduces vision compromises and improves the vision experience of prescription eyeglass wearers,” said Ron Blum, founder and CEO of PixelOptics.  “emPower! represents a quantum leap in optical technology that addresses the needs of a huge segment of the consumer market suffering affected by presbyopia.” 

About Total Family Eye Care: For additional information please visit: [].


About PixelOptics: Headquartered in Roanoke, Virginia, PixelOptics is committed to “transformational innovation” in the spectacle lens industry.  The company’s focus is on improving and elevating the current standard of vision correction by inventing, developing and marketing a wide range of innovative new products based on dynamic focusing lenses, innovative lens design technologies, and composite optics. PixelOptics is dedicated to helping consumers see better and more comfortably, while at the same time helping the vision care industry to grow. For additional information please visit:

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